Rolling Rock and 33

No one knows why there is a 33 on a Rolling Rock bottle… the secret died with the original brewer.

4 thoughts on “Rolling Rock and 33”

  1. Well there’s this… – I heard that it’s because it takes 33 steps to turn water into Rolling Rock

  2. Not true! – James Tito, once CEO of the maker of Rolling Rock, offers the explanation that it was entirely an accident. The quote on the bottle has 33 words on it – someone scribbled that on the bottle. When sent off to the bottle maker, no one realized the “33” wasn’t supposed to be there. They didn’t notice until receiving the returnable bottles. Being the depression and all, they weren’t going to throw out the bottles. The 33 stuck. This comes from

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